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RockYou Detroit

11.29.08 | technician | In tech, advertising, web20

There have been numerous reports of Web 2.0 company RockYou getting funding from Japanese Internet company SoftBank and opening an office in Detroit. While it would be obvious for any company in the music industry, especially the rock music industry, to open an office and do business in Detroit, what with its large and varied music scenes. But RockYou isn’t a music company. It’s a web company specializing in widgets and other web software on social networking sites like Friendster and Myspace. The company uses its products for marketing and ads and while the Detroit area has traditionally been a major player in the ad industry, even the online ad industry with Google AddsWords in Ann Arbor, who knows how much the Big 3 will be spending on ads in the future. But RockYou is staking a claim in Detroit. Taking a quick look on their website they have some job listings for software engineers and ad sales. It is sort of implied that the software positions are at their headquarters in Redwood City, California. So I’m still left wondering, what are they planning on doing in Detroit?

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« We need an auto industry bailout
» There is no plan B, we still need an automaker bailout