More from YouTube, this time its ads that are playing on TV and radio that are part of the Pure Michigan campaign. Not all of the ads are for Detroit but the following are. Have you heard or seen them? Do you think they are effective? You can watch the rest of the ads here.
“What’s your definition of a day out? Going to the mall or lunch at a chain restaurant and back to work?
It seems like after a long day we can’t wait to get back home. But what if there was a city that was different. Where things were like night and day. Like in the city called Detroit. From sunup to sundown Detroit has something for everyone. Enjoy morning strolls along the Detroit River. Or walk among the vibrant colors of a bustling open-air market. In the afternoon take in an arousing ballgame or immerse yourself in a world-class museum. And whether it’s a sizzling night of dancing or a cool mellow night of jazz Detroit’s mornings and afternoons are just as exciting as its nights.”
“In our pasteurized and sanitized world we are crying out for something real. Something like Detroit. Where we are brought alive by the reds, greens, silvers, and blues. So when you need you feel something again come on down to Detroit because the thrill of a real city is pure Michigan.”
“Let’s take a walk down paths of green star stone, over dunes of Kalkaska sand, across bridges, up boulevards, along grand verandas, through the priceless and the timeless. Let’s walk out of the world as we know it and into the world we don’t. A new trailhead awaits and where leads is pure Michigan.”
